Russell founded Focus in 2010 to advise clients navigating complex residential and commercial real estate decisions. Today, he leads The Focus Team as part of Real Broker, delivering a hands on, boutique experience supported by a modern national platform.
Before launching Focus, Russell held senior roles in real estate acquisitions, where he developed deep expertise in residential marketing and sales, financial modeling, due diligence, and complex negotiations. Over the course of his career, he has been involved in more than 500 million in real estate transactions, including luxury residences, multi unit buildings, mixed use assets, and strategic land investments.
In addition to his advisory work, Russell has spent over two decades as a real estate investor and developer, which informs his approach to pricing, timing, and risk assessment. His background allows him to evaluate opportunities beyond surface level metrics and guide clients through high stakes decisions with clarity and discipline.
Russell works primarily with sellers and investors who value discretion, strategy, and thoughtful execution. Clients rely on him for informed judgment, direct guidance, and a clear plan forward when outcomes matter.