Category Archive: Buying

Spring Into Action With These Hot New April Listings!


Are you in love with the Financial District? If so, it’s time to spring into action with Focus’ latest listings in the Downtown area! Our offerings at the Southbridge Complex offer plenty of convenience and enjoyment. Set in the heart of the Fulton/Seaport, neighborhood residents and visitors are drawn to the area for its top retail, dining, cultural and waterfront attractions. Reap the benefits of the unparalleled views of the Brooklyn Bridge, river and the city skyline.

FiDi is nestled among the famed South Street Seaport, Pace University, and iconic Wall Street/Financial District. This neighborhood is in close proximity to the new Fulton Center and steps from all modes of transportation:

  • A, C, J, Z, 2, 3, 4, 5, 6
  • PATH trains.

333 Pearl Street #27D

Located in Fulton/Seaport – this rarely available top floor 2 bedroom, 1 bathroom home offers a flexible and functional layout and loads of potential. The unit has a private outdoor balcony with river and city views.

333 Pearl Street 27D
$1,148,000

The open living room offers a functional lounging and dining area with access to a spacious south-facing balcony. The kitchen layout is flexible – it can be kept separate or transformed to open concept (allowing direct views of the East River). The master bedroom offers a more southern light and room for a king-size bed (plus additional furniture). The second bedroom features city views. Throughout the unit, you will find 5 closets throughout with room to build out additional storage space.

The ultra-low maintenance includes utilities (heat, hot water, gas and electricity) and property taxes.

Learn More About this Property Here >>

90 Beekman Street #6G

This east-facing 2 bedroom with dining alcove unit offers a flexible and functional layout. The unit offers private outdoor space with eastern views. The ultra-low maintenance includes utilities (heat, hot water, gas and electricity) and property taxes.

90 Beekman 6G
$965,000

Lear More Here >>

80 Beekman Street #3H

This west facing 2 bedroom with dining alcove offers a flexible and functional layout and loads of potential. This home features an updated kitchen and generous closet space.

Get More information here >>

80 Beekman 3H
$920,000

About Southbridge Complex

The three units are  part of the 9-building, 1651-unit coop complex known as Southbridge Towers. Residents can enjoy a beautiful, well-maintained and landscaped community, 24 hour security, attended lobby, on-site laundry room, recreation center, outdoor basketball court, 2 playgrounds, 2 ICON parking garages and resident storage rooms (both for an additional fee). This pet friendly complex allows co-purchasing, parental purchasing, guarantors and pied-a-terre case by case.

For more information on buying in NYC, download our Buyer’s Guide >>

March 2019: Our Latest Listings

Luxury Listings This Month

For our March Edition of our new blog series, “Our Latest Listings,” we have two new luxury homes that have hit the market. In the series, we will take you through details of these homes and the benefits to buyers and investors:

2 RIVER TERRACE #4M

This three bed, three bath stunner is a new construction and is also energy efficient. This home is flooded with light – the floor plan is laid out to maximize your space and functionality. The owners put in new double glazed city proof windows. The modern design by David Rockwell (Nobu, the W Hotels and more) fits perfectly for any New Yorker. Home cooked meals and entertaining are made simple with energy star appliances and conveniences including:

  • Sub-Zero
  • Miele
  • Thermador
  • Corian countertops
  • Garbage disposal.
  • Bonus: There is also a brand new, recently installed washer/dryer
2 River Terr
2 River Terrace #4M

For a sleek look, there is custom Italian teak-faced cabinetry by Schiffini. The living area is large enough to hold both seating space and dining with Freedom Tower views. Each room is large enough to hold a Queen size bed or even a King in the master. They all have beautiful treeline views and two have an en-suite bath! The Master bathroom contains a five-piece bathroom while the other en-suite is a three. Complete with 5 large closets and built-ins in the master explains why this unit stands above the rest!

A complete list of the amenities include:

  • LEED GOLD Certified
  • 24-hour Concierge
  • Doorman
  • 50-foot Saltwater Pool
  • Interior Courtyard
  • Private Pet Grooming Area
  • Fitness Center with Yoga Studio
  • Media Caf
  • Billiards Room
  • Landscaped Outdoor Terrace
  • Childrens Playroom
  • Porter Service
  • Live-in Superintendent
  • On-site Parking
  • Private Storage
  • Bicycle Storage.

At Riverhouse, One Rockefeller Park, enjoy Poets House, a 45,000 volume poetry library and Le Pain Quotidien. Within minutes are Rockefeller Park, Teardrop Park, the Hudson River Esplanade and Tribecas culinary delights, including Whole Foods. Regal Cinema, P.J. Clark’s, Shakeshack, Parm, North End Grill, and of course Brookfield Place are also conveniently located.

To learn more about this property or schedule an appointment, click here.

10 WEST 15TH STREET #920

Enter onto your light Bamboo floors, and into this open feeling, beautifully renovated two bedroom home. The owners renovated the kitchen to have a breakfast bar with comfortable seating for three, a double drawer dishwasher, filtered water, and quartzite countertops.

10 West 15th Street 920
10 West 15th Street #920


The Parker Gramercy is perfectly located in the Flatiron District. The building offers a full-time doorman, valet service and parking garage for an additional fee and an on site Resident Manager. Just minutes away are Union Square Park & the Farmers Market, Whole Foods, and Trader Joe’s. Convenient transportation via the 4,5,6,N,Q,R, and L trains. Some of NYC’s Best Restaurants are nearby such as Gramercy Tavern, Casa Mano, Yama, ABC Kitchen and Craft. Do not miss out on this once in a lifetime opportunity!

Maintenance is $1,858 all together. $1,531.91 is the maintenance, and $326.68 is an ongoing assessment. More information on the property can be found here.

If you are interested in scheduling a showing for either of these properties or would like to see similar options, contact us today!

Talking Manhattan – The Buyer’s Market

How much leverage do buyers have in the current market?

Our very own team leader, Russ Putterman, met with Noah Rosenblatt of Urban Digs back in October to discuss the state of the NYC marketplace. Urban Digs is a real estate service provider that helps brokers to find comps, past sales and recent market analytics in NYC neighborhoods. Insights that were taken away from this discussion include:

  • We are in a buyer’s market – The market is moving in a cyclical approach. However, buyers have more leverage at the moment. Homes are not selling like they did in 2008, but if the property is priced properly, it will move. The real estate market is not slowing the stock market down which can sometimes be the case.
  • Some other factors that have recently influenced a buyer’s market include:
    • There is currently a lot of inventory
    • The dollar getting stronger and this had made a notable impact on foreign investment
    • There is still uncertainty around taxes since plans may not be confirmed until springtime.
  • What does buyer behavior look like today vs. a couple of years ago? Buyers are still actively looking and have interest in purchasing homes. However, the pool is much smaller. People are not bidding as aggressively. A couple of year ago, an open house could have consisted of 50-60 people where now a large pool seems to be in the range of 15-20 people. Back in early 2010s sellers were often getting there ask where now, where now sellers are having to come down on ask. This is currently a tough market for “aspirational sellers” and the sense of urgency from buyers has faded away.
  • Is this market an investment opportunity for buyers – There is most leverage in new development.

The fully aired Urban Digs episode as can be found here.

Connect with Focus Today!

If you are interested in learning more about buying in NYC or Long Island, contact us today and we will connect you with one of our Specialists. If you’d also like to learn more about the buying process in NYC, download our Buyer’s Guide today!

NYC Buyer’s Checklist

Here are our top tips before you buy.

The checklist below will help you prepare for your home search and ensure you are able to find the perfect home. 

  • Evaluate your budget
    • Know what to spend for a down payment as well as monthly expenditures (i.e.; maintenance or common charges and real estate taxes, monthly mortgage payment, utilities, parking, etc)
  • Obtain mortgage pre-approval
    • You must know how much you can spend before you spend it. Condominium apartments require at least 10% down; cooperative apartments generally require at least 20% down. However, every building is different. 20% of Manhattan’s buildings are condominium buildings and the other 80% are cooperatives.
  • Select an attorney who specializes in New York City real estate
    • The buyer’s attorney does ‘due diligence’-reading minutes, financial statements of buildings etc.
  • Prioritize top needs
    • Space, light, views, building amenities, are all factors to keep in mind while making the time to view at open houses.
  • Identify the timeline for the move
    • Factors that can go into include but are not limited to: confirming the right moving team, taking time off of work, and making sure that your children are set to go to school in a new location. 
  • Explore different neighborhoods to identify your preferred needs 
    • Some of the top priorities when it comes to neighborhoods are the commute to work and the distinctive flare that each offers.
  • Research schools in the selected neighborhoods(s)
  • Evaluate access to transportation in the selected neighborhoods(s)
    • Again, each neighborhood can have an impact on daily commute, so you will want to make sure that it is manageable for you.
  • Work closely with your broker to gather supporting materials for your mortgage application and board package
    • Cooperative apartment buildings require board approval before a closing can take happen. Condominiums require an information packet to be completed before a closing can take place.
  • Once the apartment has been selected, review building financials with your broker and attorney.

To learn more about the buying process in NYC, download our full guide here. You can also contact us with questions or if you would like to speak with our buying specialists.

4 Tips for Your Upcoming Board Interview

After months of searching and studying up on board rules, you have found your perfect co-op! It offers everything you had on the checklist and the long hunt through NYC is officially over. However, there is one final hurdle to overcome – the board interview. This is the step of the buying process where you will meet the board and be asked a series of questions prior to final approval for tenancy. For many people, this can be a nerve wracking step in the process since you have come so far with bank approval, signed contracts, etc. To lighten the stress that this day can carry, we have provided a couple of key tips that we have gathered from experience of dealing with board approvals:

  • Be on time or a little bit early – punctuality is important and shows your care for the tenancy. It is always recommended to double check with your broker before attending to make sure you have everything you need as well as the correct time. You may even want to meet with your broker at a nearby location 15 minutes in advance to make sure that you are prompt.
  • Be prepped for personal questions – The board will likely want to get to know you so personal questions will likely arise. Some questions may related to previous job experiences, salary changes, frequency of recent moves and this is common in the process. However, you will want to avoid offering any personal information that is not asked for.
  • Prepare in advance if there will be more than one person with you – If you are going to be interviewed with someone else, plan out who will speak to financials, personal questions, etc. It will mitigate any confusion and show preparedness for the interview.
  • Don’t lie – This one is self-explanatory, but as quoted by Baltasar Gracian – “A single lie destroys a whole reputation of integrity”. It is important to be yourself as the board is looking to learn more about who their next neighbor may be.

To learn more tips on handling your next board interview, download our full guide here. If you are planning to search for a co-op, contact us here and  one of our buyer specialists will gladly assist in your next steps. 

Board Interview Full Guide >>