Hosted by Keller Williams, Mega Camp is where top-producing real estate professionals go to connect with esteemed leaders, learn groundbreaking strategies and trends to make business successful. This year, a couple of our own team members were able to attend in Austin, TX. Through the week-long seminars and networking opportunities, we have gathered the team’s top takeaways from this year’s event:
In Referral Business, Trust is Everything – In day one of Mega Camp, Ruthy Taylor in Tacoma, WA said that she has built her business around referrals. “The database and your relationship to it is the heart of your business.” Ruthy went on to also discuss the importance of knowing more than just surface level information about your clients – “When you look someone in the eye, you know their kids’ names, that’s invaluable. We’ve made it our mission to hold events to get face-to-face with our clients.”
There Should Be Differences in the Way to Treat Database – James Hern from Kansas City was on the panel and gave advice for making the most of a database. The biggest takeaway being that segmentation should be hyperlocal. “Be your database’s Angie’s List in any facet of their life. If they lost their job, be their advocate.” Michael Hern also from Kansas City says to make your business a VIP experience through events and client appreciation.
Rapport is Key for Your FSBO Strategy – Marc Fox from Portland mentioned “We need to put on the hat that they’re wearing.” And, his approach isn’t ‘salesy’ – his goal is to build rapport and establish his expertise. Areas of opportunity include asking questions about understanding the FSBOs goals to be able to sell effectively (ex: finding out about importance of price drop or adjusting the marketing plan).
The Power of Texting – Richard Schulman offered insights to the simplicity of texting and how this simple relationship building tool could lead to major opportunities. A simple text that reads “Hey, [client’s name], do you want to grab coffee next week?” The goal is to just spend 20 minutes or so catching up a client, answering their questions, and reminding them about their expertise.This can also be beneficial for contacts that you have lost touch with overtime.
“This is a value-based business. Give before you receive.” – Gary Keller
Emerging Technologies are Coming Through Command Labs – On day two of the event, KW Labs took the stage to explain some of the groundbreaking technologies coming to the industry to continuously improve the consumer experience.
Focus Real Estate is a team at Keller Williams Realty International who leverages the network of over 180,000 agents, in over 800 offices, in 34 countries worldwide. For more information about our team, contact a member of our team today.